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Posts Tagged ‘viral communications’

“Risk-taking, trust, and serendipity are key ingredients of joy. Without risk, nothing new ever happens. Without trust, fear creeps in. Without serendipity, there are no surprises.”¬† — Rita Golden Gelman

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David Meerman Scott is a marketing strategist, speaker, and best-selling author whose goal in The New Rules of Marketing & PR : How to use news releases, blogs, podcasting, viral marketing & onling media to reach buyers directly is to push the masses into a new way of targeting an audience.

This book is filled with vital information for everyone in the advertising, marketing, public relations and communication world, regarding the most cutting-edge ways of getting customers’ attention and being the most effective at it.

Along with his number of books, Scott also maintains a blog which he is constantly updating with new information that furthers the message of his books.

The social media and viral marketing bandwagon is slowly getting bigger, however, there are very few advocates for new ways of marketing who inspire as powerfully as Scott. He talks about the new rules in a way that reduces peoples’ fears of the internet and encourages taking risks in order to see positive results. His advice is straight-forward and informational, making the transition to online advertising simple enough for someone with any level of experience.

Trusting in the power of new marketing techniques is a challenge that many  professionals have to face, when looking for new, innovative forms of communicating with their publics. But it is a truly joyous experience to see your tactics creating profitable relationships.


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