Posts Tagged ‘New Media Drivers License’

“The best search engine marketing comes from paying attention to and understanding your buyers, not manipulating or tricking them.” –David Meerman Scott, The New Rules of Marketing and PR

Optimization. The practice of optimization is making the most of a situation. Finding the perfect, most advantageous way to do something and instilling the method in order to get the best results.

I’ve been learning about the use of search engine optimization (SEO) from David Meerman Scott in his book The New Rules of Marketing and PR and from my New Media Driver’s License class at MSU. Both sources stress the complete importance of developing content for a specific audience in order to set the basis for SEO.

According to the Google Search Engine Optimization Starter Guide, SEO is about “putting your best foot forward when it comes to visibility in search engines.” This means using techniques and practices that will help boost your site in the search results of a Google search.

Taking the time to perfect these details can pay off in the long run of being found on the internet. Content development, keyword usage, easy navigation site structure, thoroughly tagging and titling pages – all of these are ways to make your site stronger and easier to read and find for search engines (and also users).

The key is making your site the most possible reader-oriented as you can, because if it is directed to be what your readers want, it will follow that search engines will be able to read it too.

There are lots of tricks and manipulations out there that seem like they can boost your site rankings and traffic. But if your purpose is to gain respect from an audience and be seen as a quality site, then being honest and developing content that your audience wants and can understand will get far more results in the long run.


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“Why are we inspired by another person’s courage? Maybe because it gives us the sweet and genuine surprise of discovering some trace, at least, of the same courage in ourselves.” — Laurence Shames

New Media. It is all anyone is talking about these days. From college classrooms to office meetings, everyone is trying to find a new angle on social media to give themselves an edge.

Michigan State University saw the need for a formal education in social media, and created a course titled “New Media Driver’s License.” The purpose of the course is to introduce students to the digital tools available that can help create on-line communities and reach out to customers.


With the growing popularity of social networking sites it makes sense that everyone would want to get a hand in. This course will make it possible for MSU students to have a leading role in the new media frenzy.

Knowing how to use the newest tools to engage with a consumer is just one step on the right path. The real trick comes with getting out your message effectively and not being overlooked. TheĀ  NMDL class is geared toward making sure the later does not happen, and in this new age of an increasingly digital world having an upper hand is the best thing one can hope for.

My step into the digital world has been a very hesitant one. I never joined the MySpace community. When all of my friends started creating their facebook pages, I resisted for at least a few months. This is the first blog I have ever written. I was not holding back because of a lack of understanding the new technology, it was mostly a trust issue. I was afraid to have too much information available on the internet.

That was before. Now I see that it is all a choice. I can choose the content of my profiles and blogs and I can use them to create a positive image for myself.

I knew that signing up for a course in new media was a great idea for learning how to advance a company’s image, but now I see that I can use this new media to make myself shine. As a former reluctant user, however, I know this class is going to push me out of my comfort zones. This is where the influence from the rest of the students and the instructors will help me to find the courage to drive full speed ahead.

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