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Posts Tagged ‘Google’

“Having two older brothers is a healthy reminder that you’re always closer to the bottom than you are to the top.” — Andy Roddick

Being at the lower end of the totem pole is usually not a good feeling. Whether you are last on the food chain or at the bottom of the corporate ladder, the feeling of being smothered by everyone and everything above you can be overwhelming.

I am finding myself at the very bottom of Google’s list of importance. There is not a whole lot of information about me out there on the internet, so I never expected to be on the first page of results when I searched for my name, but one would guess that paying for a little face time would make it slightly easier to be found. Apparently not.

This week I made a Google AdWords campaign for this blog. AdWords is yet another wonderful Google application that offers fairly inexpensive and easily manageable advertising to anyone with a Google account and a Web site.

Setting up an account is a standard step by step process that Google walks each user through. I chose to use the Starter Edition package since it was my first time doing any kind of online advertising. After writing my ad, choosing come keywords, and activating my account by picking my monthly budget the campaign was up and running.

My ad read: “Kristina Hall’s Blog — A fresh perspective on the widening use of social media”. I am not an advertising major, so coming up with an accurate and eye-catching description for my blog in only a few words was more difficult than I would have liked.

The keywords I used for my campaign were Kristina Hall, Kristina Hall’s New Media Blog, new media blog, student blog, and blog. According to my monthly budget ($50), my ad could appear on the search results for any of these keywords.

I like the idea behind Pay-Per-Click advertising — I don’t have to pay for my advertisement until someone actually clicks the link to my site. On top of having user-friendly pricing, AdWords itself is fairly easy to navigate around and it is exciting to see the number of times my ad is showing up when someone searches for one of my keywords.

However, right now I don’t really see a need to advertise for my blog. I’m not trying to find customers or provide a service to anyone, I’m just a first-time blogger learning the ropes of all this new media. I enjoyed learning about Google AdWords and think that it is an important tool for small businesses and non-profits to use in order to create awareness about themselves, but it just isn’t in my budget to continue running my campaign.

So until I read more of the information that is out there about being a SEO and Google AdWords expert, I will remain closer to the bottom of Google’s rankings than my older, wiser blogger siblings.

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“By the time executives get married, take on a mortgage, raise kids, cope with the crabgrass, climb the corporate ladder, do their best to manage career pressures, build their net worth and get into their 40s, they’ve lost touch with what they believe in and care about most deeply.” –Allan Cox

As a college student, life can get very hectic. Between class, a social life, volunteering, homework, exercise and all other sorts of time commitments, I sometimes feel if eating and sleeping aren’t written into my day planner I would forget to make time for them.

Ok, maybe that is a little extreme, but the more things I get involved in the harder it is to remember all of my priorities. What is even worse is the terrible habit I have formed of double-booking myself, which is a direct result of my inability to memorize my schedule.

Recently, however, I have started organizing my life with the help of Google Calendar. This is just one of the many wonderful and useful applications that Google has to offer.

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I started using g-mail (Google’s webmail service) a little more than a year ago and it has revolutionized the way I receive and send e-mails. And even though I am a huge advocate for their e-mail system, I had never before played around with all of the other Google apps.

Google Calendar is exactly what a busy college student with numerous different schedules needs in order to keep his or her life on track. Actually, it is an incredible tool for anyone who is interested in easy, efficient organization.

One of the many helpful features of the calendar is the connection of your g-mail account to the calendar. When you receive an e-mail that is pertaining to an event at a specific date and time, Google Calendar recognizes the event and offers to add it to your calendar. It is as simple as that: checking your e-mail and updating your planner in a matter of minutes. Genius.

Being a visual person, my favorite part of the calendar is marking different obligations in different colors. This way I know what I have going on during my week according to my school work, social life, extracurriculars and miscellaneous categories.

My only complaint, so far, about Google Calendar is that I have to be at my computer to access it (this is because my cell phone doesn’t support a web browser). I think I would find the technology far more useful if I could check my calendar at any time. But I guess that just means I will have to start saving up for a Blackberry or an iPhone…

Now that I have started trying out more of the applications from Google, I think I will soon be standing atop my Google soapbox for everyone I know. I’ve already suggested to both of my roommates that they start using the calendar because then we could share calendars and be able to see what the upcoming week looked like when we are trying to plan each days’ dinner.

Besides the fact that Google has become an overwhelming force on the internet and is constantly coming up with new ways to out-do itself, I really believe that the goal behind all of Google’s features is making people’s every day on-line tasks simpler and easier to use so we don’t have to lose any part of ourselves in all of the media craze. Google is just trying to optimize the on-line experience so everyone can still have time to enjoy life’s pleasures and not lose touch.

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