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Posts Tagged ‘David Meerman Scott’

“Risk-taking, trust, and serendipity are key ingredients of joy. Without risk, nothing new ever happens. Without trust, fear creeps in. Without serendipity, there are no surprises.”¬† — Rita Golden Gelman

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David Meerman Scott is a marketing strategist, speaker, and best-selling author whose goal in The New Rules of Marketing & PR : How to use news releases, blogs, podcasting, viral marketing & onling media to reach buyers directly is to push the masses into a new way of targeting an audience.

This book is filled with vital information for everyone in the advertising, marketing, public relations and communication world, regarding the most cutting-edge ways of getting customers’ attention and being the most effective at it.

Along with his number of books, Scott also maintains a blog which he is constantly updating with new information that furthers the message of his books.

The social media and viral marketing bandwagon is slowly getting bigger, however, there are very few advocates for new ways of marketing who inspire as powerfully as Scott. He talks about the new rules in a way that reduces peoples’ fears of the internet and encourages taking risks in order to see positive results. His advice is straight-forward and informational, making the transition to online advertising simple enough for someone with any level of experience.

Trusting in the power of new marketing techniques is a challenge that many  professionals have to face, when looking for new, innovative forms of communicating with their publics. But it is a truly joyous experience to see your tactics creating profitable relationships.


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“The best search engine marketing comes from paying attention to and understanding your buyers, not manipulating or tricking them.” –David Meerman Scott, The New Rules of Marketing and PR

Optimization. The practice of optimization is making the most of a situation. Finding the perfect, most advantageous way to do something and instilling the method in order to get the best results.

I’ve been learning about the use of search engine optimization (SEO) from David Meerman Scott in his book The New Rules of Marketing and PR and from my New Media Driver’s License class at MSU. Both sources stress the complete importance of developing content for a specific audience in order to set the basis for SEO.

According to the Google Search Engine Optimization Starter Guide, SEO is about “putting your best foot forward when it comes to visibility in search engines.” This means using techniques and practices that will help boost your site in the search results of a Google search.

Taking the time to perfect these details can pay off in the long run of being found on the internet. Content development, keyword usage, easy navigation site structure, thoroughly tagging and titling pages – all of these are ways to make your site stronger and easier to read and find for search engines (and also users).

The key is making your site the most possible reader-oriented as you can, because if it is directed to be what your readers want, it will follow that search engines will be able to read it too.

There are lots of tricks and manipulations out there that seem like they can boost your site rankings and traffic. But if your purpose is to gain respect from an audience and be seen as a quality site, then being honest and developing content that your audience wants and can understand will get far more results in the long run.

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