“When I was young I was misled by flash cards into believing that xylophones and zebras were much more common.” — Amy-Elyse Neer Do you ever feel lost in all of the messages floating around about social media? Are you interested in learning how to use the tools online for personal and professional advancement? Do [...]
Archive for February, 2009
Paying attention to SEO
Posted in new media, tagged David Meerman Scott, New Media Drivers License, search engine marketing, SEO on February 16, 2009 | Leave a Comment »
“The best search engine marketing comes from paying attention to and understanding your buyers, not manipulating or tricking them.” –David Meerman Scott, The New Rules of Marketing and PR Optimization. The practice of optimization is making the most of a situation. Finding the perfect, most advantageous way to do something and instilling the method in [...]
Coming out on top
Posted in new media, tagged Google, Google AdWords, PPC advertising on February 1, 2009 | 1 Comment »
“Having two older brothers is a healthy reminder that you’re always closer to the bottom than you are to the top.” — Andy Roddick Being at the lower end of the totem pole is usually not a good feeling. Whether you are last on the food chain or at the bottom of the corporate ladder, [...]
